British Airways uses Autonomy Optimost's Marketing Optimization Platform to improve website

Internet Business News
04-27-2010
Autonomy Corporation plc (LSE:AU), a provider of infrastructure software for the enterprise, reported today that British Airways (LSE:BAY) has deployed Autonomy Optimost's Marketing Optimization Platform in order to boost customer engagement and increase conversion rates on its website.

The Marketing Optimization Platform reportedly combines advanced analytics, pattern-matching, optimisation and targeting in one marketing platform to identify and execute the optimal marketing strategy.

The airline will use the solution to ensure that its website works to its full potential and to monetise on the visitors using it.

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